However, it often happens that planograms don’t match up with the desired in-store experience.
Planograms must be adapted to each retail store location and the unique needs of their customers. This is great for bringing the planogram to life and garnering a better understanding of the customer experience.Ī carefully designed planogram shows the optimal location of every SKU. Although planograms are usually images, more sophisticated solutions use videos and other formats to create a complete, 360-degree virtual walkthrough of the store. These solutions play an important role in sales and inventory management. These days, most planograms are digitised and drawn up using specialised planogramming software. Learning how to read a planogram is important for ensuring it aligns with the actual state of your store shelves, as well as finding opportunities for improvement. Retail sales teams create planograms to provide better shopping experiences, while also giving staff a roadmap that tells them where each item belongs. Here's how to read a planogram in both image and video formats.Ī planogram is a visual representation of a retail store that shows where products are placed on the shelves. Planograms are essential for retail strategy execution.
A guide to understanding retail planograms
